Do Summer Like a Winter Olympian
Sure, a Summer Olympian probably can’t be scarfing down Reese’s right before the games. But a Winter Olympian sure can.
So we enlisted US Olympic skier Lindsey Vonn to show us how much fun a Winter Olympian can have during the Summer Olympics. From eating Reese's to trying her hand at archery and dressage, we showed the world the laid back side of the Summer Games.
SOCIAL
On social media, we created a host of content to show people what it meant to "Do Summer Like a Winter Olympian", including short-form content of individual sports.
Fun fact: Lindsey Vonn is actually quite good at riding horses.