Creative Director | Copywriter
Xfinity
A Million Thanks
In a run-up to launching Xfinity Rewards, Xfinity wanted to send a sincere ‘thank you’ their customers. So we decided what better way than with thank you notes. Millions of them.
Definitely Not Watching Basketball
In the years after the pandemic, the way we view sports changed. From pretending to be on conference calls while we caught the games or just making up old fashioned excuses, Xfinity was there to bring you the bandwidth to pull it all off, no matter how many games were on.
Xfinity Rewards
Our rewards program is all about giving customers once-in-a-lifetime experiences. But to promote it, we thought a surprise with one of the biggest names in NASCAR would be even better.
Hershey
Hello From Home.
Hershey’s is a nostalgic brand that reminds most people of home.
So when tasked with creating a campaign around the Olympics, we decided to bring the feeling of home to the athletes who miss home the most: Olympians.
S’mores
When you think S'mores, you think campfires and Hershey's. But we wanted to expand the when and where of s'mores. Our s'mission? To turn everyone into s'multi-talented s'more s'mexperts.
Reese’s
Do Summer Like a Winter Olympian
Reese’s and athletics don’t exactly go hand-in-hand. So, when it came time for Reese’s to do a Summer Olympics campaign, we had to figure out what kind of Olympian would actually eat Reese’s.
A Winter Olympian.
All Trees Are Beautiful
Every holiday season, Reese's releases special edition Reese's Trees. But one year, Twitter users noticed that the trees… well, they looked like turds.
The story quickly caught on, making Reese’s Trees a viral controversy. Instead of going on the defensive, we spun the conversation away from how our product looked and towards how great it tasted.
Verizon
Verizon + NFL Mobile
Most Verizon customers didn’t know that with NFL Mobile, they can stream live football games all season long. But with the help of a couple of the games biggest stars, we made sure to let them know. No matter where they might be.
The Call
Verizon wanted to promote their streaming NFL Draft coverage with a branded entertainment campaign. But where does Verizon fit into draft night?
As it turns out, we’re right in the middle of it.
For each player, we first created a video around what getting “the call” would mean to them.
We then attended their draft parties and rolled the camera the moment the call came in. We edited the videos on the spot, and posted each one within 30 minutes of getting drafted.